LOVE MOVES.

Have you ever loved something so much you had to share it?

A place. A product. An experience.

You know exactly who would love it too.

LOVE IT FORWARD.

Share what you love with who you love.

THE SURPRISE

SOMEONE THOUGHT OF YOU.

A brand they love.

A note from them.

Something toward whatever you choose.

It arrives without a name.

Then you find out.

It was Amy.

Someone who knows you.

Someone who chose you.

Someone who wanted you to experience something they love.

THE PERSON YOU CHOSE KNOWS IT WAS YOU.

WHAT HAPPENS NEXT

THEY FELT THE LOVE.

Someone came to mind.

They Loved It Forward.

AND YOU WATCH WHAT YOU STARTED.

LOVE MOVES.

From one person to another.

Have love. Will share.

FOR BRANDS → ABOUT LIF

YOUR BEST CUSTOMERS ALREADY KNOW YOUR NEXT ONES.

Your customers choose the people.

They fund the introduction.

LIF makes it visible.

THE BEHAVIOUR IS HUMAN.THE GROWTH MODEL IS NEW.

THE PROBLEM

YOU SEE WHO BOUGHT.YOU DON’T SEE WHO BROUGHT THEM.

Your customers already share what they love.

They bring friends, family and people they know to your Brand.

Most of those introductions happen out of sight.

LIF MAKES THE MOVEMENT VISIBLE.

HOW LIF WORKS

THE CUSTOMER FUNDS THE INTRODUCTION.

Your customer chooses someone.

They tell them why.

They put something toward their experience.

CUSTOMER FUNDED GROWTH.BUILT ON TRUST.

A woman holding her palms, painted with eyes, in front of her face

WHY IT’S DIFFERENT

GIFT CARDS MOVE VALUE.LOVE IT FORWARD MOVES PEOPLE.

The recipient discovers who chose them and why.

When they purchase a new Love It Forward, another introduction begins.

The giver knows it continued.

THE RECEIVER BECOMES THE GIVER.

THE CONNECTION

YOUR BRAND BRINGS PEOPLE TOGETHER.

Your customers share what they love with people they know.

Those people experience your Brand for themselves.

When they share it with someone else, the movement continues.

Several hands linked together in a chain

CONNECTION BECOMES COMMUNITY.COMMUNITY BECOMES GROWTH.

People lying on the ground forming a heart, seen from above

WHY NOW

AI CAN WRITE THE REVIEW.IT CAN’T CHOOSE YOU.

Your customer knows your Brand.

They know the person they’re choosing.

They make the connection.

THE GROWTH

A NEW CHANNEL.A NEW WAY TO SEE GROWTH.

Your customers fund the introductions.

Your Brand sees what they create.

LIF is built to measure:

Love It Forwards sent.

Love It Forwards used.

New customers introduced.

Spend beyond the LIF.

Repeat purchases.

New Love It Forwards purchased.

The personal note stays private.

THE BRAND SEES THE MOVEMENT.

YOUR ADVOCATES BECOME A GROWTH CHANNEL.

YOU BUILT A BRAND PEOPLE LOVE.

Your customers already know who to share it with.

Have love. Will share.

IT STARTS WITH PEOPLE.

I’m a brand builder. I created and cofounded The NOW Massage, a brand that started in Los Angeles and grew across the country.

I watched people bring people they loved into an experience they loved.

Friends brought friends. Sisters brought sisters.

The community grew. So did the business.

Amy Krofchick

Founder & CEO, Love It Forward

THEN CAME LIFEHOOD.

In 2020, I built Lifehood, a wellness centre in Los Angeles. I wanted to make it easy for people to give good.

Customers anonymously bought treatments for people they cared about.

When those people came in for their treatments, the giver’s identity was revealed. In that moment of surprise and delight, 70% chose to continue the cycle, anonymously purchasing a treatment for someone else.

Someone made them feel good. They wanted someone else to feel it, too.

It’s in our nature.

GIVE GOOD. FEEL GOOD.

CUSTOMER-FUNDED LOVE.

THE INSIGHT

THAT WAS THE HIDDEN CHANNEL.

People shared what they loved.

They brought people into a business they believed in.

The introduction was personal.

The growth was real.

The connection behind it was invisible to the Brand.

THEN I SAW SOMETHING.

People were paying for someone they cared about to come through the door.

My customers were funding my growth.

I built Lifehood to make people feel good. What I saw made me think beyond Lifehood.

What if the people who love your brand became your strongest growth channel?

WHAT IF EVERY BRAND HAD A WAY TO GROW THROUGH THE GENEROSITY OF ITS CUSTOMERS?

THE COMPANY

LOVE IT FORWARD WAS BORN.

I built Love It Forward to make that feeling easier to share.

A way to surprise someone with a brand you love. And if they love it too, they can share it with someone else.

Givers see what they started and feel the love come back.

Recipients feel seen and chosen.

Connection becomes community.

Brands see the growth their customers create.

Everyone wins.